Personalized Video Marketing: The Next Revolution in Content Marketing

"Personalized Video Content Could Be the Breakthrough Marketing Brands Brands Have"

That's also the title of the Forbes report published earlier in the year. It's not surprising.

Videos are now the top choice of marketing content, whether internal communications, ABM, or e-commerce listings. For more: https://smfamos.weebly.com/

 

Marketing professionals are trying to incorporate personalized videos within their plans and marketing budgets, and team structures for the year ahead. The idea of enticing customers with unique, targeted video content tailored to them is appealing.

 

With automated one-click video creation, It's easier to customize the content you create to your audience, get their attention, and build a long-lasting relationship with them.

 

The mad rush to personalize

However, why is it that personalization is now the latest buzzword in marketing theories? Of course, it's intuitively appropriate to tailor all of the content you publish for your potential clients and customers, but we need to understand the logic behind this new trend. How? By using good old numbers.

1.      More than 200 million people are using ad blockers, including

2.      16 percent of the US population.

3.      70% of marketing directors believe they will need to create custom content soon. The majority of marketers consider increased customer engagement as the most significant advantage of real-time marketing.

4.      75% of respondents say "dynamic personalized content" across all channels is exceptionally crucial.

5.      40% of marketing professionals identified the lack of time as the most significant obstacle to the personalization of content marketing.

6.      81% of consumers want to learn more about brands, get familiar with them, and gain the know-how to interact with them.

7.      Over 78% of consumers will only consider offers specific to previous interactions by the company.

8.      93% of businesses see more conversions with personalization on their website.

 

Ads perform less than ever before, and customer engagement is increasing; consumers are looking for brands to communicate with them by themselves. Take into account that videos can be the most compelling media asset, and you've got the answer.

Pro Tip: If you want to make videos for advertisements, you could use an online creator to help make it more cost-effective and straightforward.

 

What is a customized video?

 

A customized video is a video that is customized and relevant to all of your audiences, including potential customers and customers or influencers. In reality, there are as many personalizing video content as there are marketers, brands, and viewers.

 

A Christmas greeting that includes the name of your client printed on the front, a set of images that show the last time your client visited your office, or a video of colleagues shouting out the name of your client's top priority are all examples personalization in the video. However, the more complex uses of personalized videos are often found when you use Account-Based Marketing (ABM), which is where a set of videos tailored to the visitors to your website or email subscribers appear when they first connect with your company's brand.

 

How can you make personalized videos?

 

Entertainment is not the sole objective of videos.

They can act as a rescue boat to help you maintain relations with specific customers. They can increase sales as well.

 

Personalized videos include the recipient's gender, name, date of birth, city, etc. In addition, every video created contains information and messages intending to converse with the recipient one-on-one.

 

Imagine that you distributed an annual Christmas video to your viewers, each one with an individual name. This would be personalization certainly; however, to accomplish this for thousands of clients would require hundreds of individuals and months of preparation. So it's not very scalable.

 

Automation can save the day

 

There are various tools available to assist you in creating individualized videos using your organized data and applications. Rocketium is just one. It is a tool that can automate creating thousands of videos quickly. You can take the existing footage as a model and make a brand new one in a matter of minutes, which you can then customize to your customers' needs.

"The quantity of businesses that use video in emails has increased from 36 percent to 46 percent."

 

The next step is to connect the information to your automation system to provide specific information about your customers and monitor their performance. Again, it shouldn't be any difficulties with the APIs you need.

 

The distribution of these videos will depend on which channel you believe will be most beneficial for your clients. Let's talk about emails right now. Click here A thumbnail image of the movie (which you see when you play the video on YouTube) that links to a specific page with the customized video can be embedded in emails. Include a pleasant message to it, pick an email subject line that is guaranteed to receive opens and then watch how views rise. Tips: a captivating subject line plays an important impact in the number of opened emails.

Pro tip:

1. Avoid redirecting visitors from your email to YouTube or other hosting providers.
2. Place it on your website and use a low-cost Web hosting provider.
3. Find a player that dives deep into engagement metrics and slice-and-dice-based data to discover which ones work best for whom.

As with any content, analytics is the wood behind the arrow.

 

What kind of data is available to personalize videos?

 

The Fourth Annual Salesforce State Of Marketing Report shows that 52% of customers and most business buyers are likely to move brands if they do not receive personalized communications from the vendors. Cookies, IP addresses, platforms, and other data about the consumer will help you become innovative and precise with personalization. Here's a handy cheatsheet for accomplishing precisely that.

 

Who should you try video personalization?

 

It all depends on what your brand is, how prepared you are for video content and personalization, and if your company has the equipment required to link data with imagination. In any case, here are a few areas that will benefit from personalized videos. You'll be wondering why you've never attempted this before:

 

Personalized Invitations: Individuals (think about you) will be more inclined to take note of personal invitations than uninspiring ones. Before digital and primarily offline, event managers produced costly invitation videos, put them on tape, sent them out to speakers or top sponsors, and personalized them with personal stories and past events to ensure participation. Consider videos as digital versions of tapes, but more effective and larger.

 

It is now possible to invite all of your leads or customers to the event (rake up the ticket sales) or to your website (get the tips signed to sign up), or to a demonstration booth (wow them into engaging in a conversation). You could even say thank you with a personal video.

The most notable email channel is the most popular option for a personalized video. However, you can try other media, too. The most effective video-making tools allow for easy integration and distribution of your videos.

 

Here's an excellent example of a personal email video to Derek informing him of attending an exciting conference.

 

Social media is a great way to connect with your customers. It is also possible to boost your social media marketing campaigns by using the power of personalization. It is an efficient method to increase awareness, improve participation, and strengthen your connection with your audience. In the same way, charities can create customized videos to express gratitude to their donors, get people involved in fundraising events, and create an active and engaged community of donors.

 

Check out 30+ Pros Discuss the Best Strategies for Building your Social Media Brand.

Here's a fantastic illustration from This is a stunning example from Cancer Now. They created customized video posts on their social networks to express their appreciation to donors for supporting a successful campaign. The campaign targeted those who used the hashtag #wearitpink or mentioned the brand. Additionally, they used personal data such as name, Twitter profile pics, and event photos to create an indeed WOW campaign. Check out their video.

 

Nearly 50% of people shared the tweets, and almost 80% of users liked the personal videos. In addition, the videos were seen by approximately 77,000 people via social media. This is incredible for an organization that is not for profit!

 

Personalized brand story Stories that are personalized for your brand are among the most effective ways to draw your audience and their attention to your campaigns as well as new products and changes. In addition, it's a fantastic way to show appreciation to your customers for being part of your journey and to turn them into loyal customers.

 

 

For instance, the video advertising campaign "Your Year on Nike+" is an excellent example of using users' data to create more personalized content. Nike produced around 100,000 customized animated videos that draw users' information from their fitness app information, including weather conditions, movement activities, and location. The videos share personal stories about the fitness goals of users of the apps over the past year. The videos also inspire users to keep using the app. Here's how they pushed Carlo to achieve more goals in 2015.

 

Benefits of personalization

 

The addition of personalized videos to your marketing plan will give you the most outstanding results in acquiring customers for your marketing strategy. Potential customers provide their details through online actions, filling out forms, participating on social media sites, etc. Here are some advantages of using this information in making a customized video for your viewers:

 

Personalized videos will help increase sales. It connects with customers on an individual level. Being able to see your customers' names, address addresses, and other details that are personal to them will grab your client's attention quickly. Utilizing private videos targeted to users who aren't active in your marketing campaigns will increase the number of people who open your emails by five times that of an ordinary, standard email.

 

Personalized videos engage twice as many people. In addition, individuals who were shown customized videos spent 62 percent more time on the landing page for the campaign.

 

A study has found that personalizing videos can increase click-through rates about ten times higher than regular emails.

 

An email monks study claims that personalized videos result in 280% more returns than conventional, traditional emails.

 

Because the user receives targeted and curated content tailored to their preferences and requirements, personalizing video content can be an excellent way to increase conversion.

 

Utilizing personalized videos as part of an integrated marketing strategy can allow you to engage with your audience and gain leads and new customers.

 

Personalized videos have a 35% greater retention rate than conventional videos.

 

75% of the prospects who attended Kate's stage turned to a closed deal upon receiving a video that was personalized.

 

Personalized videos typically have a 16x click-to-open rate and a 4.5x increase in unique click-throughs.